What is your Internet Strategy?
In the increasing competition for grants, donor dollars,
volunteer time, and support for many social causes your website,
email communications and Media tools are extremely important in
building your credibility, connection and understanding of the
importance of your mission and how the person can be involved.
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link on the bottom left and send it to one or more email addresses
along with your comments.
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| Dear Denise,
Using your website successfully and effectively to achieve
your organization objectives involves several key points:
- Your website must have a professional, credible look
that is appropriate to the needs of your target audiences.
The content must be updated regularly, and the website
should be easy to navigate.
- You must bring visitors to your website - and encourange
them to return often. This can be with a variety of methods
ranging from having your website URL on all of your printed
materials, announcing the website at your events and in
interviews, registering the website with search engines, and
using email signatures and an email newsletter or
announcements.
- Add tracking statistics and strong "Call to Action"
links on your website so that you can see what is happening
on the website and evaluate if the website is helping you
achieve your objectives.
Request
an article on bringing traffic to your website.
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| Featured Website |
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Volunteer Center Orange County is preparing
for their 30th annual Spirit of Volunteerism
Awards Luncheon. Each year, nonprofits in Orange
County nominate and honor their volunteers at a
spectacular luncheon. This year all nominations and
luncheon registrations are being entered via the
website. An administrative component authorizes the
honorees which displays the information on the website.
A set of administrative reports allows management to
view information to prepare the program, track signups
and financials.
Does your nonprofit organize fundraising events?
Using the Internet as a tool for working smarter not
harder makes effective use of staff, management and
volunteer time. Integrated with email announcements,
there are cost savings on direct mail and printing
costs.
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| Videos for Training |
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Does your organization run training programs for
volunteers? Consider the time and cost involved with
assembling the trainers, arranging the room, scheduling
the times and getting all the attendees there. If you
bring in outside speakers or if people miss specific
sessions think how useful it would be to have a set of
training videos that you could use to supplement the
in-person training sessions.
You may also want to consider developing a set of
training videos as a product, or using specific sub-
topics of the video on your website as an introduction
to your services and to encourage more people to
volunteer, donate or participate in your events.
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| Email Newsletter |
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A signup form for your electronic newsletter on your
website is an excellent way for people to let you know
that they want to hear from you. The least amount of
information you need is their email address.
Additionally you may want to ask for their name and
other details that will help you customize information
that will be of most interest to them.
When you send your e-newsletter you must include a
method for a person to unsubscribe.
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| Technology Support |
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How often have you heard these problems in your
organization - "I have a computer problem; I lost a
file and there is no backup; I can't print; the network
is down." Lost time, decreased productivity and
frustration all drain your resources.
Find out how you can lower your IT costs and increase
the reliability of your computer systems. Contact Marky
Perez at TechMD and find out how your organization can
benefit.
TechMD is dedicated to the nonprofit community
providing first-class computer care and servicing dozens
of nonprofits in Southern California.
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