Is Revenue Generation a Part of Your Organization Internet Strategy?
In the increasing competition for grants, donor
dollars, volunteer time, and support for many social
causes your website, email communications and
Media tools are extremely important in building your
credibility, connection and understanding of the
importance of your mission and how the person can
be involved.
Please forward this email to others in your network.
Click on the link on the bottom left and send it to one
or more email addresses along with your comments.
Organization Internet Strategy Session
Take advantage of a special offer for nonprofits. Sign
up for an Internet Strategy Consulting Session
with Denise Davies. Appointments are available
for nonprofits on Monday afternoons from 2 - 4 PM at
the Volunteer Center Orange County. You may have
one or more people from your organization and the
session will discuss your specific status and needs
and give suggestions on approaches you can take.
Call 714-953-5757 x 124 . Click here for location information.
Or Sign Up Online
Quick Links...
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Greetings!
Revenue Generation is important for
nonprofits to support your programs and services.
Generating revenue
takes several forms, each having specific goals.
- Donations - increase number of donors,
size
and frequency of donations
- Grants - show credibility and present
mission and past successes to support grant
submissions
- Fundraising events and activities -
increase registrations and attendance
- Membership - build membership through
new members and renewals
- Social Enterprise - sale of goods or
services
to support the self-sufficiency of the organization
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Featured Website
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Social Enterprise Institute (SEI) offers
leaders of mission-based organizations a unique
opportunity to accelerate the development of their
professional skills and expertise to build a legacy of
self-sufficiency within their organization.
The SEI website was recently launched as a part of
the
overall marketing and communications plan of the
organization. Each Forum has its own web page
with details of participants and locations and contact
information for requesting to join. The website
facilitates the mission of SEI in creating awareness
and understanding of social enterprise, networking
among social enterprise leaders, and connecting
people and organizations to vital resources. www.se-
institute.org
Read more about Social Enterprise in a recent article
in Orange Coast Magazine "Beyond
Donations".
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Video as a Tool to Generate Revenue
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A video can be an important communication tool for
your organization. Use your key speakers in a video
speaking on the importance of
your mission, show real-life situations, hear
your clients or supporters speak for you and directly
to your audience. Now, with more people having
broadband access to the Internet, you can host
your video on your website, or you can use it at an
event, or send it to a sponsor or
board members on CD/DVD. The emotional
connection that you can create with a well produced
video will be an excellent tool in spreading your
message in an effective and personal manner.
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Email Newsletter
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An electronic newsletter communicates directly to
your list of contacts.
Regular email
updates to your clients, customers, and target
audiences is an important part of being there for
them when they need you - or when they are ready
to participate, sponsor, join, attend or donate. It
also makes it easy for them to forward your
newsletter to their contacts and gives them an easy
method to do a referral to you.
An email newsletter saves money over a printed
newsletter saving on printing costs and postage. It
also arrives immediately and on their desktop.
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