Dear Aleph,
Welcome to the March Issue of "Internet and Media Strategies for Success". I hope you find some tips here that are useful in building your business or organization using the many available Internet tools and technologies. |
Managing your Website Content
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Your business or organization continues to grow, develop and change over time.
You add new services or products, you may change your location, have news of a new event or something that has happened. Is your website reflecting your CURRENT situation? or is it showing old and outdated information and is not accurately reflecting you?
To meet your need - Aleph is offering a new web service for updating the text, content and links on your website.
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| Building an Email List that Builds Your Business |
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Your email list is a key business asset. How do you go about building that list?
Whether you're a bookstore, a nonprofit arts organization, a wine consultant, or an accountant, you need a steady stream of business, referrals, or response from the people that keep your doors open.
That starts with staying in regular communication with your audience. When you build an ongoing dialogue with them, you increase the trust and comfort level they have with you. They look forward to hearing from you.
It becomes second nature for them to think of you. You'll stay top of mind with them.
As a result, they'll become more loyal to you, spend more with you, donate more frequently, and be more likely to refer you to their friends or colleagues.
Sounds great, right? The easiest, most effective way to build that dialogue is with email marketing - by using email newsletters and promotions that you send regularly.
That's why you should have a list of your customers', clients', or members' email addresses: it's a real asset to your business. And it's so easy to quickly build it and at little cost.
To download a full article with tips and suggestions on building your list, from Constant Contact a leading company in email management, please click this link which will take you to the "update my profile". Fill in your email address. You will receive an email with the link to download this useful and informative article that will help you to build your business through building your list. If you have any problem with this please email me a request - davies@alephinc.com with the subject "Send Email List Buildling Tips" |
| Why Facebook? |
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According to a report by iStrategy Labs, the number of Facebook Users in the 35+ age group grew and now represents over 30% of the users. The 55+ age group grew over 900% in 2009. The growth internationally has been strong and Facebook has now become a major opportunity for meeting and networking with your target audience. The interactive nature of the site and the social networking fits well with your website, email newsletter and other web activities.
If you are still thinking and wondering if being on Facebook would be a good idea this is a good time to start. If you already have a Facebook Page for your business or organization this is a good time to review it and see how it can be improved or start on strategies to build your Fans and Friends.
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