Internet and Media Strategies for Nonprofits
Aleph Consulting
September 2006
Tips for Nonprofits
in this issue
 

Relationship Building
multi ethnic group

The Internet environment provides many ways of building relationships and your network of supporters, clients, donors and volunteers. When you are considering your internet strategies think of how you can use the Internet to build a sense of community, 2 way communication and interaction.

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Dear Denise,

Building relationships and increasing involvement with donors brings significant benefits in terms of retention over time and building donor gift levels. Your organization Internet strategy can play a key role in providing information to your new donors, and play a significant role in acquisitions.


News and Events

  • The next Just Imagine Tour of Council on Aging Orange County is on Sept. 20. This orientation to the Council on Aging's programs is a good example of engaging and educating the constituents.
  • The Social Enterprise Institute held an informative session on the social enterprise "movement" and success stories. If you are interested in attending future events on Social Enterprise fill out the contact form.
  • Executive Consulting for the Nonprofit Sector, Inc. is offering an invitation only Board Chair Academy to support the volunteer Board Chairs of the Executive Consulting client organizations.
  • Association of Fundraising Professionals OC Conference on Philanthropy speakers were thought provoking and had practical tips on building the board, and presenting research on fundraising and its practical implications. See more details of upcoming events.


Grow Your Email List
email green

Your email list is one of your most valuable assets!

By collecting email addresses and permission on your website - and everywhere else, you build a valuable resource for turning one-time visitors, and people that you meet into supporters and frequent visitors. Here are a four ideas for building your list:


Options and Strategies
puzzle piece

The Internet provides organizations with a multitude of methods for communicating with target audiences: website, email newsletters, blogs, discussion forums, podcasts, video and multimedia. Sometimes the choices can be overwhelming. However a strategic plan on WHAT you want to communicate and determining the appropriate methods and what you would like people to DO in response can focus your plan.


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