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Building Website Traffic:
Strategies for your Internet Success
by Denise Davies |
Table of Contents
| Introduction |
4 |
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First Things First |
5 |
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Your Objectives |
7 |
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The Traffic Funnel |
9 |
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Calls to Action |
10 |
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Your Target Audiences |
14 |
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Needs and Wants |
17 |
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Review Your Website |
18 |
| Building Traffic to Your Website |
19 |
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Search Engines |
20 |
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Google Ad Words |
25 |
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Facebook |
30 |
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Facebook Ads |
38 |
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LinkedIN |
40 |
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Twitter |
43 |
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Online Directories |
44 |
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Links |
46 |
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Share a Page |
47 |
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Email Newsletters |
49 |
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Growing Your List |
51 |
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Auto Responders |
53 |
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Email Signatures |
55 |
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Google Maps |
57 |
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Blogging |
59 |
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RSS Feeds |
61 |
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Press Releases and News |
64 |
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Articles |
65 |
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Webinars and Seminars |
68 |
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Videos |
71 |
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Collateral |
73 |
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Other Website Promotion Ideas |
74 |
| Watching the Traffic |
75 |
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Stat Counter |
76 |
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Web Hosting Statistics |
76 |
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Google Analytics |
77 |
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What To Look For |
79 |
| Work Plan |
82 |
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Sample Work Plan |
83 |
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Sample Worksheet |
84 |
| Examples |
85 |
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United We Serve |
86 |
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Dell – Social Media for Small Business |
88 |
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Coady International Institute |
90 |
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Eckova |
92 |
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Habitat for Humanity |
94 |
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Lyncharm Pottery |
96 |
| Resources |
98 |
| About the Author |
101 |
| About Aleph Consulting |
102 |
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